Still remember Pebbles as one of my most fun brand assignments ever!      TIM CALLAHAN, CEO Wellpet

I have so valued our relationship -- probably the longest on-going one I have in the business.  You have always performed at the highest level, never satisfied with giving us anything less than what you always considered your very best -- and it always was.  You have always been open to our thoughts -- and importantly, always pushed back when you felt what we were asking for did not make sense for the good of the work, or the business.

DICK HELSTEIN, former advertising director of POST FOODS

You did it again!

I just saw the spot.  Kelly, you have an amazing team of creatives!  Everything that has been executed on this promotion has been creatively stellar!  I have worked with all the cereal brands and there is no one that can hold a candle to the creative we’ve seen come out of the Post team between East/West and Ogilvy.  I just wanted to send a note of thanks!

RITA P. DRUCKER, Senior Vice President, FOX Feature Film Promotions

Just a quick note to express my sincere gratitude for all you have done to build this great business.  In my short time here I’ve really enjoyed all of our interactions and I am grateful for your hard work, exceptional creativity, solid guidance and professionalism.  Both the print and TV executions for Cupcake I think are terrific and that is testament to your creative vision and breadth of experience.

ANTHONY SHURMAN, Senior Director, POST FOODS

In a competitive, creative business such as ours where the convergence of expertise and experience is essential, Alice is at the top of her game with a significant body of work to back it up.  On a personal level, she also represents the rarest of entities in the realm of advertising; a true and gracious mentor.

Though I long ago left the agency side to direct commercials, I absolutely owe my humble beginnings to Alice’s tutelage as my first Creative Director, and fondly remember her diligent instruction every time I’m drawing my shooting boards.  I am forever in her debt.

NICK SPOONER, Founding Director/Partner Beef Films

To add a comment please

Alice & Deb were my true partners in every sense of the word; Category experts, brand advocates, trusted advisors, my consumer conscience and two people who I will always consider my friends.

In the years we worked together, we grew our business significantly and had a great tie doing it.  Who could ask for more than that?  Thank you both for the ideas, enthusiasm, friendship and collaboration.

BRIAN GRAUBARD, Former Senior Director of Marketing, Post Kids Cereal

Yes, I was definitely a happy client. :)

JOSH MARDER, Marketing Director, Pharmavite

Alice - it has been an immense pleasure and delight to have worked with you for over 3 years on the Pebbles TM. Your creative thinking and ability to remain connected to the kids target, despite their fickle and ever changing tastes, is truly extraordinary.

You consistently delivered great work and was always up for whatever challenge we threw at you - and we threw quite a few.

Thank you for your resilience and your continued passion for the business.  All the hard work positively impacted the brand and I appreciate it.

AYLIN UTKE, Senior Manager, Pfizer Pharmaceuticals

Yes, I was a very happy client way back when. Personally, I would love to find my way back to the consumer package goods world. And if I do, I would love to partner with you again. You are one of the best, my friend.

PAUL SINGER, SVP Director of Strategy at Canoe Ventures

Many people in our business claim it, but Alice is among the rare ones who authentically has it: the killer combo of dazzling creative spark and hard-headed strategic sensibility. Indeed, in my many years in this business I've yet to meet her equal in this balancing act. And, what do you know, she's darned nice, too.

Maybe that's why General Foods trusted her to build a brand (Pebbles Cereal) and then had the good fortune to watch her ably steward it it to great success while keeping it bright and relevant year after year. (No dummy, our Alice, she brought in Mel Blanc, the greatest voice in the history of animation to star in that long running campaign. A great career highlight for me was when she let me work with him on a project: I'm certain she never told the client!).

There are precious few in our industry who can claim her depth of experience and her unflagging (and youthful) creative edge.
If you have a chance to work with Alice Germanetti, run don't walk.

JOAN MCARTHUR, Founder/Principal at Joan McArthur Consulting