ALICE GERMANETTI
With Lou Rawls
With Mel Blanc
With Able
Alice Germanetti
10565 Fontenelle Way, Los Angeles, CA 90077
310 471-5036, 310 422-4411
CREATIVE DIRECTOR/WRITER
Passionate marketer with a solid history of creative success in the kids, food, toys and healthcare categories. I’ve led teams, developed products, built brands and maintained key client relationships. Count on me for big transmedia ideas that make people want to buy stuff.
Ogilvy & Mather, Los Angeles 1978-2010
Senior Partner, Creative Director
POST CEREALS: As the Pebbles Brand Steward for 32 years, I grew Pebbles into the second largest Post brand. I kept the Flintstone characters fresh, relevant and motivating to kids with the long running “Tricks” TV campaign. I created promotions, premiums, new products, product improvements, videos and website games. I successfully launched Cupcake Pebbles and developed mom print with 124% payback.
MATTEL: Introduced Aladdin and Jasmine dolls, Lion King plush, Disney Princess Collection, Polly Pocket, Winx Club, Tiny Wonders.
NATURE MADE VITAMINS: Created the current “Vitamin Vision” TV and video campaign, award-winning SAM-e TV advertising, launched Nature Made Sleep.
NESTLE: Introduced Contadina Pastas and Sauces, Grand Gourmet Dog Food, Carnation Good Start Baby Food.
AMERICAN EXPRESS: As west coast creative director, I wrote co-op restaurant and travel print, created a radio campaign featuring Lou Rawls.
GREY WEST 1976-1978/Copywriter Wrote TV, print and radio for Vons Supermarkets, Taco Bell, Bank of America,
Southern California Edison, Bonaventure Hotel and Big Sisters of Los Angeles.
WILLIAM ESTY, NYC 1974-1976/Jr. Copywriter
Nabisco Ritz Crackers, Chesebrough-Ponds, Genesee Beer, Seagrams, Colgate, Warner Lampert, Schick.
CHUCK BLORE CREATIVE SERVICES 1973-1974 Intern
